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Why You Need A Web Portfolio & How To Make One

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If you’re in college or recently graduated and looking for work, you might be wondering how to make yourself stand out from other professionals in your field. An online portfolio is a perfect way to show the world what you can do, whatever your chosen career. Everyone can use a free website maker to create a portfolio, and you don’t need a background in design or coding to do it.

The Benefits Of A Web Portfolio

1. It shows you take your work seriously

It doesn’t take long to create a portfolio website, but going to the trouble of making one will impress employers and clients.

2. It brings the projects listed on your resume to life

No matter how good you are at describing your work, showing samples is a much quicker way to show what you did and how you did it.

3. It can help clients understand their own needs

Sometimes, a client will hire a freelancer for a project without knowing exactly what they want. A portfolio can help both of you narrow and define the scope of work.

For example, a client might be looking to hire someone to write content for their website, but they may not be sure what kind of copy would suit their needs. Including a diverse range of samples can give your client a useful starting point when determining what they would (and wouldn’t) like.

4. You can add testimonials

Social proof is persuasive. A couple of sentences from satisfied clients or past employers adds to your credibility. 

5. A portfolio can help you get promoted

Keeping track of your accomplishments and professional development will help you demonstrate why you deserve a promotion or raise at work.

How To Make An Awesome Portfolio

1. Choose an easy-to-use site builder

All you need to create your portfolio is a free site builder and some time. For example, you can create a professional-looking site within an hour by choosing from a range of templates for your website and uploading your content in minutes.

2. Select and register a personalized domain

A personalized domain name is essential if you want to appear professional. Some website builders offer a full hosting and domain registration service, providing an all-in-one solution for anyone wanting to build an online portfolio. Just remember to choose a memorable name that’s easy to spell.

3. Pick your samples carefully

You only have a few seconds to make a great first impression. Therefore, you need to set up your website so that your visitors can see your best work first. Keep your portfolio up to date. Every time you learn a new skill or complete a project, add a new sample.

4. Write a compelling “About Me” section

What’s your story? Give a brief overview of your background, education, and accomplishments, but don’t ramble: 150-200 words is plenty. Include a headshot or quick introductory video to prove that you’re a real and relatable human being.

5. Add your resume

Give your visitors the option to download a digital copy of your resume. If someone is thinking of hiring you, they will want to see a detailed account of your employment history, qualifications, references, and achievements.

6. Add a blog

A blog can establish you as a knowledgeable person in your field and improve your site’s SEO. Write about the latest developments and controversies in your industry, a project you’re working on, or your career aspirations.

7. Make it easy for people to contact you

Your contact information should be visible on every page. Add links to your social media and LinkedIn profile, and consider adding a contact form that visitors can use to send you messages directly.

8. Get some feedback on your portfolio

Finally, ask two or three people you trust such as someone from a reputable SEO company to tell you what’s good about your portfolio and what needs improvement. It’s best if they work in your industry because they will be able to judge whether your portfolio aligns with what employers and clients will expect.

Keep your questions specific. For example, instead of asking, “What do you think?” try, “Is there anything I can do to make the site easier to navigate?” Even if you’ve done a great job, there is always room for improvement. Your web portfolio represents your professional identity, so give it the time and attention it deserves.

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