Will AI Writing tools Replace Expert Content Writers?


As artificial intelligence continues to advance into even more efficient versions of itself, professionals feel daunted by its existence. Seemingly we are poised at the brink of an era when technology is ready to take over all sectors. Writing is another field of expertise in which AI shows signs of replacing humans. But the right question to ask is will it be able to do that? To determine that we must explore the differences between an AI and a human writer.

Which technologies allow AI to write?

Natural language processing and deep learning are technologies that AI employs to imitate writing skills. It relies on millions of writing samples from its database to craft a valid document.

Deep learning imitates the data and pattern processing functions of our brain. While natural language endeavors to generate and analyze the way humans naturally use language. With both these processes, computers learn to comprehend the intricacies of human language.

Artificial intelligence-driven tools can produce content faster than humans. Along with crafting well-structured sentences following the vocabulary, templates, and formats programmed into them. However, the concept of AI writing programs replacing professional writers entirely is still a myth.

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How AI writing programs actually work

There are several businesses like Associated Press and Alibaba depend upon AI for copywriting. But the content still requires human touches before being posted. Headline generation, plagiarism, and grammar checking are some tasks in which AI helps human writers.

The automation enabled by these tools allows writers to upskill their writing and concentrate on the more important tasks. Especially ones that need subtlety, creativity, and targeted messaging. Therefore, writers can easily concentrate on those aspects of the project which better suit their talent.

Some prominent examples of AI writing programs are Quill, Wordsmith, and Persado. Products like these are known to mirror human emotions when writing content. But up close, reviewers of the products identify the headlines as formulaic and similar to ones generated for other brands. The tools do create subject lines which can be useful to a writer. But left to their own devices they tend to produce content, which is vague, repetitive, or meaningless. As they do not have the capability to adjust their skills according to the content’s requirements.

Why AI is unable to replace professional writers

Regardless of the issues mentioned above, AI writing programs can be immensely helpful as tools. They can quickly and efficiently handle particular tasks. On the other hand, according to graduate cv writers, there are some instincts that come with being a human that AI is unable to replicate. Like creativity, nuance, empathy, and display of emotions.

Humanity has been adept at storytelling since the dawn of time. It is an instinctive talent that emerges in everything we do. AI is only able to simulate human intellect and language. It can even implement the rules of grammar. But for now, it is incapable of expressing any emotions in anything it does.

In the modern-day market, consumers are always looking for personalization. This means that you have to understand their individual preferences and needs. AI lacks the emotions to create authentic bonds between the brand and its target market. Only a human writer can come up with words that appeal to the complex thinking patterns of another human.

It is important for content writers to craft pieces that serve as tools for building a consumer-brand relationship. Without possessing the right experiences and feelings, AI is incapable of understanding the marketing goals of a business. A successful ad copy demonstrates an understanding of the buyer’s needs and convenience. It urges them to buy the product instead of a few lines which blandly describe a product’s features.

The following are a few points that AI writers are unable to integrate with their content:

·        Replicating varying nuances and tones while writing. For example, a blog about women’s wellness will have an entirely different mood than an athletic blog.

·       Choosing accurate synonyms. A human writer judges which words need to be used according to the requirements of the piece. There are several words with similar meanings in the English language. But you must be selective of the terms according to the tone you must maintain.

·    Understanding personas and audiences. Human writers are able to communicate in a conversational style. This lets consumers feel like the brand is exclusively addressing their needs.

·      Display authenticity. It takes a unique writing style to create content that stands apart from other businesses. AI writers can only imitate writing styles but cannot make them different or attractive.

·     Idea development. AI writers are only able to sort facts and find the right words to convey them. They cannot actively conduct research and develop complete ideas out of them.

Future of AI in writing

Thus, it is established that despite being highly advanced and helpful with certain tasks AI cannot replace human writers. AI does prove to be more successful in fields like technology and manufacturing. But writing is still a niche that demands the human touch and skills.

Human writers can however work in tandem with AI tools to make tasks less complicated. And get them done rapidly. Increasing their productivity and overall efficiency on daily basis. Using AI-driven writing tools help save time regarding minor yet essential tasks like spell and grammar checking. It helps a writer produce a quality content by making a piece as error-free as possible.

We can perceive AI writing programs being best for keyword integration, fact searching, and scalability in the future as well. As long as businesses remain interested in building ties with their consumers and maintaining individuality, human writers will stay in demand.

Technology can develop and evolve and imitate emotions and feelings. Yet it can never do so with an authenticity that makes it relatable to other humans. This quality is only present when a human writes content threaded through with their imagination. Creativity cannot be mirrored but is generated through observation and experiencing life. And that is reflected when we fill a blank page with well-chosen words. Something that AI has yet to master.       

Author bio

Michael Hussey is the head of our writing team at cv writing service UK. He has written countless academic papers and specifically handles research studies with ease and efficiency. His insightful and proficient writing style is a valuable asset to our company. His skills also extend to crafting brilliant resumes for our clients which are impossible to ignore by any recruiter.