Social media can be an extreme boost for small businesses. It has never been more critical than now, when so many companies are struggling, giving it everything you’ve got is vital to make your business known to the world!
Just because the current world situation is in chaos, it doesn’t mean that your customers have left the Internet. Keep reading to discover five ways to boost your small business with social media.
- Focus on Increasing Your Leads
Leads are a crucial way to attract new customers or clients to your business. However, they are also challenging to get if you are not planning your social media presence properly.
Start by focusing on the quality of content that you are looking to promote. Think about everything that makes your business unique and that makes you stand out from everyone else.
Every business has something unique about it. Brainstorm some ideas, find what makes you different, and focus entirely on creating content that distinguishes your business’s best qualities.
Here are some ideas for content that you can use:
- Graphics are a great way to convey information without adding too much text to your posts. You can create professional-looking graphics for free online.
- Answer questions that are relevant to your audience. Think about what they want to know, and then spend time answering those questions to the best of your abilities.
- Take some behind-the-scenes photos and videos. In every niche, the audience loves to see the people behind the scenes. This can be an excellent way for your customers to understand and trust your process. People who know how you work are more likely to feel connected to your brand. Brooke B. Sellas, the founder of BSquared, the award-winning social media agency, says, ‘If people connect to other people, and not logos, then sharing this type of content can help your audience connect with the WHO of your brand.’
- Bring In More Traffic
Make sure that your business has its profile on several social media channels. Spend time improving the profile and optimizing it so that your audience knows what the business is about and how they can reach you.
Post regularly, which means preferably several times a day. Remember to also include hashtags with every post so that more people can notice your content.
Holidays coming up? Tailor your posts to suit the holiday seasons. Then, ask your audience to share your content with others or to tag their friends.
- Focus on Your Competition
Your competitors can give you a lot of information about what’s currently hot in your niche. No matter how much you try to stay on top of everything, it’s always possible to skip a few crucial events or upgrades in your niche.
Follow your competition! There’s nothing wrong with liking their posts or interacting with them. There is plenty of room for everyone to have customers and clients of their own, and in the crazy business world that we are living in today, we should support each other.
- Make Your Brand Recognizable
Do you have a slogan? Does your business have a catchy logo?
There has to be something that makes your business memorable to your audience. When the time comes that your audience needs a product or service that you offer, you want your business to be the first thing that pops up.
On social media, the best way to do this is to develop a unique feed for your business. Think about the colors you are using and the kinds of photos and graphics you will frequently post.
- Develop Trust with Your Audience
Never lie or create content that deceives your audience. People spend a lot of time on social media, and they can tell if you are trying to lure them into making a purchase.
Stay honest and think about all the great things that your small business has to offer. Focus on your services, answer questions about them, and make the audience feel confident about your business’s value.
Influencers can play a crucial role in this regard, as their followers may come to associate your brand with a person they already trust and respect. A study by the Fashion Retail Academy found 17 percent of people stated that they use Instagram to discover trends, and 26 percent relied on friends and family recommendations. Influencers fall somewhere between these two markets as their relationships with their audience are akin to friendship.
According to Laura Blake from Stylespring , more than 50% of fashion companies are using influencer marketing in their strategy. Fashion isn’t just about creating stunning clothes. It’s about inviting others into a vision of the future that is ever-changing. This is why it is important to find the right influencer who fits with the brand and project.
Social media is a fantastic way to make your small business stand out. Yes, it takes a lot of work to get started with the right social media strategy, but you will see results quickly once you get going.
There is no better way to reach a massive audience than through social media. So, spend your time making your online presence intriguing and valuable.