Over the past decade, advanced digital technologies have transformed marketing practices for every industry, and insurance is no exception. Online marketing is most important than ever before in driving more sales and making a company grow greatly. Not only emerging technologies, digital channels, and marketing strategies, but consumer preferences have also created so many challenges for insurance companies to reach their target audience effectively. Unlike the old days, insurance agents were a key source to provide important information about insurance policies and other terms. These days, there are the latest marketing tools and solutions out there that can do the same (even better than agents) for customers. That’s why you must have a well-developed online marketing strategy to spread worth of mouth about your insurance company in front of the target audience.
In this blog post, there are some excellent marketing ideas for insurance companies and agents to build and boost their visibility online.
Focus on local search
Local search provides a huge opportunity for insurance providers to drive more traffic, increase online presence and generate organic insurance leads. Whether you are a life insurance company or providing cover to businesses and organizations, claiming a listing on Google My Business should be your major concern to harness the power of local search. Creating and optimizing an account on GMB with business information and contact details will help you appear in more local search results. It improves your visibility in both Google search and Maps.
Well-structured and user-friendly website
For any company whether an insurance provider, real estate, or a clothing brand, a mobile-friendly and fast loading website is one of the most important elements of a successful portfolio. For insurance companies, just having a website is not enough. But it must be structured well and contain all the important details and information about your company. Make sure your audience is better able to easily find required information without feeling overwhelmed. Optimize your insurance company website for mobile devices and for speed to make it fast loading across both desktop and mobile.
Develop an omnichannel strategy to spread the brand’s message
In this competitive landscape, it is imperative for insurance providers to enhance their footprint over numerous digital channels available. From optimizing for search engines, building a robust social media presence to getting listing on local directories and business listings, insurance companies must be using each and every digital channel to reach the target audience effectively. Be consistent and build a uniform presence across different channels including Facebook, Twitter, Instagram, Pinterest and YouTube to make your insurance company easily found.
Content marketing to generate organic leads
Content is still king and helps you reach the target audience while they are actively looking for appropriate solutions to their problems. Content marketing is all about learning about your target audience and crafting informative, useful and problem-solving content to answer their questions and solve queries efficiently. Quality content can range from interesting images, infographics, blog posts, and how-to videos. Well-written and properly optimized content can amazingly double the conversion rate of your website. However, you should be using basic search engine optimization techniques and tools while creating and publishing content across different digital channels. Along with updating your website with fresh and informative content, you must be sharing your content on different online channels like Facebook, Twitter, Instagram, and Quora, etc. to drive more traffic.
Engage with customers on social media
Social media is a haven for both companies and digital marketers as it is an ultimate source of traffic and leads. Don’t just use social media profiles for content sharing and spreading corporate message. It provides a great way to connect and engage both existing and potential customers right on their mobile devices. Modern consumers usually visit social media platforms to reach out to their favorite brands and businesses with queries and complaints. Quickly responding to customer queries over social media can help your build trust and make customers happy. That’s why leverage social media to engage with your customers effectively and convert them into valued customers.