If you own a business, there are many reasons why you should send your customers a thank-you card.
One reason is this type of card shows your customers you appreciate them. Another reason is customers like receiving thank-you cards because it makes them feel as though you value them.
Whether you send thank-you cards to customers you have now, or you send them to those who have shown up at the event of a sale or supported a cause you sponsored, thank you cards will enhance your business. Take the time to show appreciation with personalized thank you cards with your logo. To ensure that you get outstanding results from the cards you send out, use these tips to increase sales.
Entice your Customers to Open the Envelope
Print “Thank you” in an attractive colored font on the outside of the envelope. Doing this will make your customers want to open the envelope to view its contents instead of throwing it in the trash can unopened.
Print a request on the envelope that asks your customers to please accept the gift enclosed and thank them for doing business with you. A gift is something most people will gladly accept and will pique their curiosity. If you want to send your thank-you in a way that will save you money,
Don’t Use an Envelope
Save some money by sending a postcard to your customers instead. It will cost you less for postage and printing if you decide to send out postcards. Say “Thank you” on the postcard to deliver your heartfelt message more directly.
Order Large Thank-You Cards
Sometimes small cards get lost in the mail or accidentally tossed with the garbage. They may also go unnoticed. Order your thank-you cards in a larger size to prevent this from happening. This is a case where bigger is better, so say thank you with a large thank-you card.
Print Your Cards on High-Quality Paper
Select paper with a glossy or matte finish, but make sure that the paper you choose is premium quality. Thank-you cards printed on high-quality paper will make a better impression on your customers. Print your thank-you cards on recycled paper using soy-based ink to help save the environment, if you prefer. This will tell your customers you care about the planet they share with you. Let your customers feel confident that they made the right choice when choosing you for their business needs.
Offer a Deal and Encourage Action
Print an attractive offer on your thank-you cards to bring in more business. Tell your customers that the discount or trial service being offered is in appreciation of their faithfulness. Let them know that they need to act fast as the offer is only valid for a limited period, so they know it, and you and your customer don’t lose out. A good deal is hard to pass up, so entice your customers with an offer too good to refuse and watch your sales increase.