Email marketing has become one of the most effective ways for brands, businesses, and individuals to reach a wider audience. With email marketing, the sender can initiate, build, and nurture a healthy business relationship with the customer. Emails also serve as a communication method that keeps the target audience updated on the latest product news, deals, specials, promotions, and other relevant information. In recent years, email marketing has taken a huge leap. This is because billions of people now use smartphones which allows emails to be delivered to them on the go. With smartphones and internet connectivity, email marketing also offers more promising results. Email recipients can instantly take fast actions like placing orders, visiting the target website, and more.
For a business to succeed using email marketing, an email list is necessary. An email list contains all of the relevant email contacts of the target audience. A recent study shows that businesses with a robust email list stand a better chance of converting their marketing emails to sales, traffic, and revenue. Business owners need to understand how email lists are used for marketing and the benefits they stand to gain.
Why Do You Need an Email List?
Having an email list offers a wide array of benefits. Some of these include;
Direct Communication With Customers/Target Audience
An email list offers you access to one-on-one communication with each customer. By building an email list, you can directly communicate with each customer while saving yourself the time and energy that would have been required to send individual messages to each contact.
Lower Cost Per Lead
Building an email list doesn’t require much capital investment. This means that you get to save more money on the leads generated with each email. Email marketing offers you an affordable approach to generating leads, traffic, sales, and revenue.
Access to a Larger Audience
With your email list, you enjoy better access to a larger audience. Imagine an email list to be in a town hall meeting with all of your customers and target audience present. However, instead of using a huge speaker to disseminate information, each one of your customers gets a personalized call at the same time as others.
How to Build Your Email List for Marketing Purposes
Building your email list may appear to be the long route to success, however, it is more effective compared to buying an email list. To build an email list for your business or brand, here are some methods.
Most customers are happy to fill online or offline forms after they have enjoyed excellent products and/or services. You can leverage this to collect, collate, and build a targeted email list for your business. One of the biggest advantages of doing this is that the customer already knows your business and/or brand and will be more open to clicking your email.
Use Lead Generation Offers
Businesses can deploy lead magnets to convince their customers to submit their email addresses. Lead magnets have been proven to offer a higher chance of building an email list. You can also create a call-to-action button on your website to call the visitor’s attention to submit their email. If the visitor has found useful information on your website, they will be more likely to submit their email addresses for further emails from you.
Ask for Email Addresses
Whether you are a product or service-based business, asking your target audience can do you no harm. By asking, you are sure that customers who have consented are interested in your brand or business and are more likely to buy from you in the future. You can ask through call-to-actions like sign-ups, subscribe to newsletters and marketing email buttons, and more. One of the biggest advantages of asking is that you can collect more information. For example, you can ask how the customer will like to be addressed in your emails. This delivers a more personalized touch to your emails.
Offer Deals, Specials, Promotions
People love to save money. By offering promos and other freebies, you are more likely to collect a lot of email addresses from your target audience. For example, offering a 15 percent discount for signups or email submissions can earn you a lot of email addresses in a short time.
Use Social Media
You can also leverage your social media to collect relevant information and email addresses from customers. You can create a trend whereby your customers or target audience are required to submit their emails or refer family and friends.
Add Signup Button to your Facebook Business Page
Facebook has several millions of active users. By creating a signup button on your Facebook business page, you stand a chance to tap into the wealth of audience offered by the platform to build your own email list.