Over time every business has understood how important it is to get the SEO game strong to have a sustainable online presence. However, with emerging trends, SEO is also constantly upgrading, and to stay afloat, you have to maintain your pace with it.
It signifies you cannot hold on to the age-old strategies you relied on when you applied SEO for the first time. Using old strategies will make your SEO work ineffective and create a negative impact on your website.
Professionals like Red Search SEO in Sydney recommend following the latest SEO trends to stay afloat. So to help you maintain your website, we have jotted down a few of the major trends that will be ruling 2022.
Take a look!
- AI to have a more notable influence on SEO
AI has radically transformed the idea of transactions linking online content and people. Further, it is expected this transformation will not end anytime soon, rather it will take a big turn. With constant AI updates made in search engine algorithms, businesses anticipate how things are going to work from now onwards and how these AI updates will impact SEO.
What makes the situation more essential for consideration is that the search engine giant Google itself announced the changes. SEO specialists like Red Search SEO in Sydney speculate that these AI updates are just the beginning of a new era; there is more to come. Hence, websites need to focus on the latest trends to have a balanced click-through rate.
- Migration to long-form content
It is anticipated that business owners will have to migrate to long-form content to hold on to their visitors in the upcoming year. Although businesses have already started to shift to long-form content, the rate would significantly increase in the coming years.
However, with the change in the form of content, you would also need to maintain its quality and quantity.
Also, you would need to maintain its readability to keep the readers captivated. Try breaking the content into multiple sections for easy understanding. Usage of sub-pointer or highlighting of key pons is highly recommended.
- Mobile-friendliness will reshape your SERP ranking
Ever since the search engine giant Google included mobile-friendliness in their ranking factor list, drafting layouts suitable for mobile has become extremely important.
Moreover, stats also asserts how netizens rely on mobile when it comes to searching over the internet. According to Statista, 90% of internet users access the internet on their smartphones. The fact that the number would increase by a whopping 75% in the next five years makes it more crucial to have a mobile-friendly website.
Fortunately, Google facilitates you with the access to look at the insights, making it easier to keep a record of the website's effectiveness.
- Video Content Will Take Over Other Content Forms
The audience is becoming more visual when they access the internet. As a result, the type of content that people are consuming has surged to video content. For example, if you search for a cake recipe, you prefer to see its video on YouTube rather than reading the whole recipe on Google. This way, the search intent and the method of consuming content have been altered. And with the rise in popularity of apps such as Snapchat, TikTok, Instagram reels, and other social media platforms, it is indeed a signal that video form of content will completely take over the conventional written form of content.
Usage of videos is hugely advantageous as it is seen as a valuable and authoritative source of information. Moreover, these videos are hugely liked by the audience on Facebook and YouTube and adopt the latest Google algorithm changes.
The bottom line is, SEO was important and will remain important as long as the digital market landscape exists. With that said, it is apparent to face changes in coming years.
Hence, one needs to have an eye over the trends to stay afloat. Since managing all of this and regular business work can be difficult to handle alone, hiring experts like Red Search SEO in Sydney is recommended.